Tom DeWitt developed North America’s first master’s degree in customer experience management, or CXM, at Michigan State University’s Eli Broad College of Business. He is the director of CXM@MSU, a industry-facing program dedicated to the advancement of customer experience management. An expert on consumer psychology, customer-centric organizations and employee engagement, DeWitt understands all the components that go into creating a positive customer experience. Here, he shares insights on how companies can truly put consumers first – and what that process entails.
Your privacy is our priority
- Hosted on Secure cloud-based hosting
- SOC II Type 1
- HIPAA compliant
- 2FA authentication
- End-to-end data encryption
- Your health data will not be sold or used without your consent. Ever.
